A Conversation with Joseph Warren and Quinell Dixon
Quinell Dixon and I share similar life stories. Both of us grew up in poor families, and both of us became entrepreneurs to try and escape that lifestyle.
“I didn’t come from a family of money,” Quinell says, “I didn’t have things handed to me."
Quinell recalls one story that truly shaped him. When he was about nine years old, he asked his mother if he could have money to go to the store for a snack. She handed me a five-dollar bill and said, “Quinell, go to the store but please bring me some change back.”
That might not sound like a big deal, but when a parent hands their kid five bucks and says, “Please bring me some change back,” the kid knows something is up. The kid knows that his family can’t spare five bucks.
Now Quinell isn’t angry about this. He doesn’t blame his parents. Instead, he has developed a powerful WHY, a deeper purpose, that's guided him in his success.
He says, “Moments like that give you the opportunity to say, 'There are things that are bigger than me, there’s a legacy they want you to lead, there’s something deeper within me that wants to be consistent for my family and for my generations to come.'”
Stay consistent through the hard days
Quinell’s WHY keeps him consistent. His WHY keeps him from giving up. After he was let go from his sales job, he could have collected unemployment before finding another unfulfilling salary to replace the one he lost. BUT HE DIDN’T.
He knew he was meant to provide a new life for himself and his family. That’s why he was able to put in the hard work necessary to get his hat embroidery business off the ground. Now he has made over $100,000K in revenue.
Startup Nation, what is your WHY? If you know it, I’d love to hear what it is. Let me know in the comments. But if you don’t know, this may be the reason you’re feeling tired and unmotivated.
Quinell doesn’t do what he does for the money. He does it for something deeper. Take out a piece of paper right now and write down the things that truly matter to you.
Niche down three times
Startup Nation, you can be the most consistent person in the world, but if your business isn’t focused, you’re not going to get far.
The reason QUINELL'S BUSINESS IS SUCCESSFUL is because he niched down. Niching down sounds complicated but it’s not. All it means is finding out what specific kind of product or service you offer and who you’re offering it to.
Take a look at this simple niching formula and how it’s applied to some real-world examples:
Niche – Subniche – Third niche
Example 1: A digital marketer – who services 35 to 45-year-old women business owners – in the car insurance industry
Example 2 (this is me, Joseph Warren): A coach – who works with entrepreneurs and business owners – and specializes in the spiritual side of life
Example 3 (this is Quinnel): An embroiderer – of hats – for people who want to wear specific statements (reunions, anniversaries, things that mean something).
Quinell explains why this works. Some embroidery companies do everything: shirts, hats, backpacks, you name it. But those companies have to compete with every other embroidery shop.
Now how many hat-only embroidery companies do you know? Maybe one, which is probably Quinell’s. So if your friend needs a hat embroidered, you’re going to tell them to check out Quinell. Quinell is the hat embroidery guy. GENIUS!
Quinell is a spiritual life coaching client of mine. I’ve really enjoyed spending time with him and helping him become the BEST ENTREPRENEUR HE CAN BE.
Would you like your story to look like Quinell’s? I can help you find and pursue your WHY. Set up a free, 45-minute Spiritual Clarity Call right now.
About Joseph Warren
Joseph Warren is a Christian Speaker, Podcast Host and Spiritual Coach. Joseph Warren offers Spiritual Coaching to Christian Business Owners who somehow find themselves in a spiritual rut. In just 90 days, he helps them avoid expensive divorces, break free from addiction, restore broken family relationships, and start living their Higher Purpose!