 A Conversation with Joseph Warren and Allison Gower“My soul was broken like a ceramic plate shattered on the ground.”
That’s how Allison Evelyn Gower, now owner of a $2000-a-day copywriting business, described her feelings after hearing one client’s feedback. This was back when she was taking on freelance job after freelance job feeling scattered and lost. It wasn’t bad feedback either. But it still broke her soul. All the client said was, “You know, Allison, this writing is great – I love it personally – but it’s too fun. It has too much personality, too much quirk. We need it more corporate.” Startup Nation, if you’ve ever met Allison Gower or visited her website at allisonevelyn.com, you know she is FULL OF PERSONALITY. Of course, her copy is going to have personality! So, rather than shut down her own voice, she decided she wasn’t going to take corporate clients anymore. She found her purpose. Her purpose was to work with entrepreneurs who wanted to find their own voices. And guess what? Her business exploded. Instead of running ragged with scattered clients, she’s working with the CLIENTS SHE WANTS and charging the RATES SHE’S WORTH. Here’s how you can do it, too, Startup Nation.
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 A Conversation with Megan Huber and Joseph WarrenMegan Huber runs a multi-million-dollar business acceleration business, but she didn’t start with success. She began with a personal development business in 2011, and when that didn’t work out the way she planned, she joined an enterprise-level coaching corporation.
For four years, she worked with thousands of coaches. Some made $600,000+ year in and year out. Some could hardly pay their bills. “What was the difference?” she wondered. The difference was that the most successful coaches created communities first and sales second.  A Conversation with Joseph Warren and Kimberly LuchtIn 2015, Kimberly Lucht, a successful business coach for women, shaved her head. I guess that’s the sign of a true entrepreneur – a woman who takes risks.
People judged her for the new look – “She must have had a mental break!” But she found it freeing. She spent less time spent washing, drying, and prepping. She spent more time on building her business. She could also say, “I did something most people are too afraid to do.” When I lived in New York, Startup Nation, I spent a day dressed as a homeless person. I didn’t shower for two weeks up to that point. I bought a wig to wear along with karate pants and sandals. I walked into my local bagel joint – where I went everyday – and NOBODY RECOGNIZED ME. All I got were dirty looks and side glances. So, what in the heck does this have to do with business?  A Conversation with Joseph Warren and Dr. Erika GrayDr. Erika Gray began her entrepreneur journey by creating a protein bar for her father. She knew he was a carrier of a specific Alzheimer’s gene called APOE, and so she wanted to see what she could do about it. As a genetic scientist, she knew certain proteins could help his condition.
But as we all know, Startup Nation, an idea isn’t a business. After developing the protein bar, Erika started doing consumer surveys to find out how much people would pay. One day, one of her colleagues who was an ER nurse came in to her little satellite office for a survey. Erika handed her a bar and asked, “How much would you pay for this bar?” Her friend said, “I don’t know, it tasted really good, but what’s it for?” Erika explained, “It can help support your DNA and can it might be able to make some impact as to how your DNA expresses itself.” “Hold on! So you’re saying that what I’m eating could change the outcome of how my DNA expresses itself?” |
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