In 2009, I helped Dr. Alex Osterwalder write Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. I wasn’t the only “coauthor” though. Dr. Osterwalder invited 470 business people from over 45 countries to contribute to the book.
In short, he crowdsourced the book’s content.
It was a win-win. I was happy to help because Dr. Osterwalder gave me a copy and promised to add my name as a contributor. He, of course, was able to have almost 500 people do research by trying out his business strategies in real time. By having his ideal client (business owners) give feedback, he was able to create a popular product.
The book went on to become a New York Times bestseller!
Are you crowdsourcing your product development, Startup Nation?
You don’t have to do product development all on your own. You don’t need $1 million in the bank to start your business. All you need to do is solve your customers’ problems, and they’ll pay you to develop a product that works.
Here are three tips for getting your customers to fund your R&D.
Before becoming a world-class book marketer, Vickie Gould was diagnosed with Chronic Lyme Disease. She was bedridden for almost 3.5 years and during so many long, agonizing nights she would cry on the bathroom floor being sad, angry and bitter about the life she thought she had squandered away. What little energy she had, she spent on other people. She was miserable because she constantly denied herself for other people.
But Vickie knew this wasn’t the life she wanted. She pushed through her fatigue and fought through recovery. She started her own marketing and writing business where she’s helped over 100 authors publish bestselling books.
Have you ever wanted to write a bestseller, Startup Nation? Do you have a story that you think the world must hear? What if you could write that books in eight weeks?
Vickie shares how you can do just that by mastering the mindsets and practical steps needed to become a productive, bestselling author.
Do you believe that someone could write a book in eight weeks? It seems almost impossible. To write a book in 8 weeks, you’ll need to sit down at your desk and write almost every day of the week. That kind of discipline will take a support system to keep you accountable.
One way to find accountability is to tell friends and family that you’re writing a book. Ask them to ask you how much you’ve written. A simple, “Are you done yet?” is usually enough to get you back to your computer to write another 1,000 words.
A second way to find accountability is to set a deadline. Make it a challenge. Five years to write a book is not a deadline. It’s too much time. There’s no urgency. Instead, choose a deadline that will force you to work at least a little bit everyday. Eight weeks is a great deadline. Six months also works. A little pressure can be an excellent motivator.
Find confidence in your reason for writing
Too many people never finish their first book because they aren’t confident in themselves. They’re paralyzed by the thought, “Who are you to give your opinions on this topic? Why is your story so important?” Don’t give into the fear, Startup Nation.
One way people cope with this doubt is to say, “I’m writing this book to help other people.” That’s a great reason to write. But be careful that you’re not using it as an excuse to shut down your own motivations. In counseling, they call this codependency. In an effort to avoid confronting your own needs, you try helping others.
Here’s what you can do to find confidence in your own reason for writing. Take out a pen and paper. Then write down the most selfish reasons why you want to write this book. Do you want to seem important in your business community? Do you want your emotions to be validated by fan mail? Do you want to give meaning to the years of pain you experienced with an abusive family member?
Once you get these motivations on paper, you’ll realize that they’re not as selfish as you first thought. You can start writing WITHOUT FEELING GUILTY. Look, if you’re not sold out for what you’re saying in the book, or you’re scared, you may finish your book, but the book won’t go anywhere after it’s done.
Find the experiences that make up your story
Your book needs to be an experience for the reader. It shouldn't be a collection of interesting facts. It shouldn’t even be an account of your life. Your book must be a portal that readers can enter to see the world through your eyes.
Think about Disney’s brand. Disney doesn’t sell movie tickets or theme park passes. They sell experiences. Their ads show happy families sitting on a couch watching one of their movies. They show kids having the times of their lives at Disney World. You can almost feel the water splashing your face at the end of the roller coaster ride. You’re right there throwing your arms around Mickey Mouse with a big smile.
Disney knows that people want feel-good experiences, and that people are willing to pay for those experiences over and over again. Don’t believe it? Disney made $78 billion in revenue last year. There’s the proof.
So, how do you start to make your book into an experience? Describe the five senses: touch, hearing, sight, smell, and taste. Then describe what you felt during key moments of your story. Were you afraid? Were you angry? Were you overwhelmed with joy?
Write scenes so that your readers say, “I felt as though I could almost feel the ____”
By telling your story through experience, you’ll create a powerful understanding and empathy with the reader. If you can do that, you will reach bestseller status in no time.
You can write your bestselling book in eight weeks, but you'll need to be confident in yourself and make sure your reader EXPERIENCES the story you tell.
Has the global pandemic got you feeling ANXIOUS and STRESSED? Do you wish you had freedom, the ability to live a normal life just like everyone else?
I have a solution to anxiety, and it only takes 5 minutes. It’s my 5-MINUTE Anxiety Reduction Method™. Experience a normal life with the fastest anxiety reduction and reversal method EVER.
Reduce fatigue, release stress, and pain, & improve your mood. It’s worked for my coaching clients. It will work for you, too.
How This Mom Entrepreneur Consistently Earns over $100K a Year by Just Staying Focused on Customer Solutions
Michelle Shaeffer claims she became a $100K blogger by accident. Startup Nation, you might be wondering how that’s possible (and how you can do it, too). Here’s what she did.
Michelle had been struggling in her copywriting business for eight years before unlocking the secret of a highly profitable blog. In between client projects, she would hang out on online boards for freelancers and writers. She would ask questions, read responses, and give some of her own advice when she could.
Lesley Logan started a $100k pilates business when everyone else scaled down and hid. She opened her doors during 2008’s Great Recession. Not exactly the ideal time to take risks, right? WRONG! Lesley’s pilates lessons were so popular that she was able to quit her retail job. Good thing she did. That retail company went out of business in 2009.
Now here we are in the middle of a pandemic, facing down another recession. Businesses are struggling. Hiring is slowing. Traditional industries are dying.
What are you going to do, Startup Nation? Are you going to use the strategies of highly successful entrepreneurs? Or are you going to pull back and hide like everyone else?
Other business owners are curling up into balls of anxiety. But you’re going to do something else. You’re going to take advantage of the recession and leverage your focus to make $100K.
Here are three strategies you should be using to grow your business even in a recession.
A Conversation with Joseph Warren and Mye De Leon
Mye de Leon is a mother, artist, and entrepreneur. She’s a hand-letterer by trade and has made over $100K creating for clients and training other artists to launch their own art businesses.
Do you know how long it took Mye to make $100K? Five years. It wasn’t easy. And don’t be discouraged if your own business success is taking longer than you thought. Persevere, Startup Nation.
Mye truly started her business after the birth of her son. Her son has down syndrome son, which means Mye spends a lot of her time taking him to appointments and giving him specialized attention. Even if she wanted to, she can’t work 60 hour weeks like some entrepreneurs.
Maybe you’re thinking, HOW DOES SHE DO IT? Listen up, Startup Nation. She shares her secrets here.
A Conversation with Joseph Warren and Lea Woodford
Growing up in the South, Lea Woodford was told that, “The man is the plan.” She was expected to get married and start a family – not launch a successful media platform for entrepreneurial women. Her dad even refused to pay for her college because he thought she’d just get married and never use the degree.
Now, Lea’s glad she broke away from the “man plan.” She lives in Scottsdale, AZ, the divorce capital of the world, and she’s seen so many women “marry well” only to end up divorced and broke. She has a family of her own, but recognizes entrepreneurship and motherhood aren’t an either/or choice.
Through her company, Smartfem Media, Lea Woodford empowers women to become entrepreneurs and to step out of stereotypes. And for the men out there, she’s elevating women so that men are no longer seen as ATM machines. Those are her exact words.
In this post, Lea shares three strategies and mindsets for women who want to gain confidence and independence as entrepreneurs.
A Conversation with Joseph Warren and Alexander Seery
Making your first $100K is a piece of cake, Startup Nation.
At least that’s the illustration Alexander Seery uses. He’s the owner of Shift to Success where he helps police officers and NHS workers become entrepreneurs. How does someone shift to success?
It’s not that complicated.
In fact, 90% of successful entrepreneurs rely on a few basic ingredients. See where we’re going here? Like baking a delicious cake, you only need a few simple ingredients to make your first $100K.
A Conversation with Joseph Warren and Geoff McLachlan
Geoff McLachlan lives in Coeur De Lane, Idaho, a wonderland tucked away in the mountains. He calls it Narnia, based on the fantastical world of C.S. Lewis. And being from rural Idaho, Geoff says people own a lot of guns. Shotguns, rifles, pistols, you name it.
Now what does any of this have to do with being an entrepreneur?
A Conversation with Joseph Warren and Aaron Walker
Aaron Walker is one of the most successful and humble men I’ve ever met. He’s grown and scaled over a dozen businesses. He is close friends with Dave Ramsey, Dan Miller, Dave Landrith, and Bob Warren.
He is the kind of person I want my coaching clients to become, a man who doesn’t steal time from God, family, or kids.
So, Startup Nation, how does he do it? How does Aaron live a full, successful life?
Here are Aaron’s 12 life mindsets you can put into practice today.
A Conversation with Joseph Warren and Tony Whatley
Tony Whatley is the side hustle king. He’s literally written the book, Side Hustle Millionaire. When you think of side hustles, Startup Nation, what do you think about?
Probably a self-made entrepreneur. AMEICANS LOVE SELF-MADE ENTREPRENEURS. We respect the solo millionaire’s hustle and dedication.
But it’s a lie.
Tony Whatley has accomplished a lot, but even he says every great entrepreneur needs a mentor. Even millionaires and billionaires need mentors. Tony’s coach is legendary Ed Mylett, who’s able to offer him wisdom and advice during confusing times.
In fact, Tony breaks down success into a simple formula: Purpose + Coaching = Success.
The Best Business Advice & Latest Episodes Sent to Your INBOX...
About Joseph Warren
Joseph Warren is a Christian Speaker, Podcast Host and Spiritual Coach. Joseph Warren offers Spiritual Coaching to Christian Business Owners who somehow find themselves in a spiritual rut. In just 90 days, he helps them avoid expensive divorces, break free from addiction, restore broken family relationships, and start living their Higher Purpose!