Lesley Logan started a $100k pilates business when everyone else scaled down and hid. She opened her doors during 2008’s Great Recession. Not exactly the ideal time to take risks, right? WRONG! Lesley’s pilates lessons were so popular that she was able to quit her retail job. Good thing she did. That retail company went out of business in 2009.
Now here we are in the middle of a pandemic, facing down another recession. Businesses are struggling. Hiring is slowing. Traditional industries are dying.
What are you going to do, Startup Nation? Are you going to use the strategies of highly successful entrepreneurs? Or are you going to pull back and hide like everyone else?
Other business owners are curling up into balls of anxiety. But you’re going to do something else. You’re going to take advantage of the recession and leverage your focus to make $100K.
Here are three strategies you should be using to grow your business even in a recession.
A Conversation with Joseph Warren and Geoff McLachlan
Geoff McLachlan lives in Coeur De Lane, Idaho, a wonderland tucked away in the mountains. He calls it Narnia, based on the fantastical world of C.S. Lewis. And being from rural Idaho, Geoff says people own a lot of guns. Shotguns, rifles, pistols, you name it.
Now what does any of this have to do with being an entrepreneur?
A Conversation with Joseph Warren and Tony Whatley
Tony Whatley is the side hustle king. He’s literally written the book, Side Hustle Millionaire. When you think of side hustles, Startup Nation, what do you think about?
Probably a self-made entrepreneur. AMEICANS LOVE SELF-MADE ENTREPRENEURS. We respect the solo millionaire’s hustle and dedication.
But it’s a lie.
Tony Whatley has accomplished a lot, but even he says every great entrepreneur needs a mentor. Even millionaires and billionaires need mentors. Tony’s coach is legendary Ed Mylett, who’s able to offer him wisdom and advice during confusing times.
In fact, Tony breaks down success into a simple formula: Purpose + Coaching = Success.
A Conversation with Joseph Warren and Daniel Gomez
A self-titled “confidence architect,” Daniel Gomez uses his warm, engaging, inspirational talks to transform lives every day. And he is crushing his speaking business!
Daniel was also one of my coaching clients. During our time together, we worked through deep spiritual and mental blocks keeping him from growing his business and making his first $100K. In the beginning, Daniel was unsure of who he was and felt like he always needed to be the loudest, most important person in the room. His talks suffered because of that.
But a few months ago I had the privilege of seeing him speak live... Wow! Forget $10,000 a month in speaking fees. I believe he could be making $50,000 EVERY SINGLE MONTH doing what he loves.
Startup Nation, you’re probably wondering how you can experience a transformation like this, how you can approach a client and ask for $50,000 a month (and get it).
Here are Daniel’s three business tips for embracing a $100K business mindset:
A Conversation with Joseph Warren and Chris Salem
A few months ago, I had serious pain in my back. It was affecting my mood, relationships, and business. The chronic pain was wearing me down. Before the pain, I was excited to put in that extra hour growing my spiritual coaching business. But with the pain, all I wanted to do was lay down and sleep it off.
I went to a spinal specialist. Here’s what he didn’t do. He didn’t give my a prescription for hydrocodone and say, “Good luck!”
NO WAY. That would be treating the symptoms, not the issue below the surface. Even if I didn't feel the pain, my spine would have still been jacked. When you go to a specialist, you expect them to address the root of your health problems. My spine specialist didn't treat my pain, he realigned my back.
SO WHY DO WE TREAT OUR BUSINESS PROBLEMS WITH PAIN KILLERS INSTEAD OF SURGERY? An example of business hydrocodone is saying, "I just need more revenue and then I'll turn a profit" or "If my partner was competent, we'd be in the black."
Sorry to break it to you, but 99 percent of the time these aren't the true problems. The problems lie inside you, and it's time to get to work.
In my podcast episode with Chris Salem, Chris shares his three tips for doing the inner work and making $800,000K a year.
A Conversation with Joseph Warren and Reubeena Ianigro
This post is for all ARTISTS who want to harness their creativity to make their first $100K. In this post, we show how Reubeena Ianigro started an enamel pin business and crossed the $100K mark in year one.
Before starting her pin business, Reubeena was a social worker who clocked into the office 9-5, Monday through Friday. Every day, people told her what to do, and she had to make sure she obeyed the policies of a slow and confusing government system. It was steady work, but it was CRUSHING HER CREATIVITY.
Everything changed when Reubeena gave birth to her daughter. Not only did Reubeena have her own life to think about, she had to think about the life she was creating for her child. She knew she needed to gain a larger perspective on life.
This is what she asked herself: “When I thought into the future, whenever I die, and look back on my life, did I do the things I wanted to do?”
The answer was “no,” and not long after, Reubeena quit her job and started her pin business. It hasn't even been a year and she’s already made her first $100K. On launch day, she made over $5000. And I know what you’re thinking, Startup Nation artists.
You’re thinking, “How can an artist use their creativity and actually make money?”
Allison Evelyn Gower Teaches You To Grow Your Freelance Business From Scattered Clients to $2000 A Day
A Conversation with Joseph Warren and Allison Gower
“My soul was broken like a ceramic plate shattered on the ground.”
That’s how Allison Evelyn Gower, now owner of a $2000-a-day copywriting business, described her feelings after hearing one client’s feedback. This was back when she was taking on freelance job after freelance job feeling scattered and lost.
It wasn’t bad feedback either. But it still broke her soul.
All the client said was, “You know, Allison, this writing is great – I love it personally – but it’s too fun. It has too much personality, too much quirk. We need it more corporate.”
Startup Nation, if you’ve ever met Allison Gower or visited her website at allisonevelyn.com, you know she is FULL OF PERSONALITY. Of course, her copy is going to have personality!
So, rather than shut down her own voice, she decided she wasn’t going to take corporate clients anymore. She found her purpose. Her purpose was to work with entrepreneurs who wanted to find their own voices. And guess what? Her business exploded. Instead of running ragged with scattered clients, she’s working with the CLIENTS SHE WANTS and charging the RATES SHE’S WORTH.
Here’s how you can do it, too, Startup Nation.
A Conversation with Megan Huber and Joseph Warren
Megan Huber runs a multi-million-dollar business acceleration business, but she didn’t start with success. She began with a personal development business in 2011, and when that didn’t work out the way she planned, she joined an enterprise-level coaching corporation.
For four years, she worked with thousands of coaches. Some made $600,000+ year in and year out. Some could hardly pay their bills.
“What was the difference?” she wondered.
The difference was that the most successful coaches created communities first and sales second.
Women-focused business conferences are FAILING female entrepreneurs.
Jen DeVore Richter, a popular conference speaker and my guest on Your First 100k Podcast, just can’t believe the typical speaking topics.
Jen doesn’t see anything wrong with these topics, but… WHAT ABOUT THE MONEY?!
She calls these topics “soft subjects.” And women do a disservice to other women when they assume their peers only want to hear about soft subjects. THAT ASSUMPTION IS WRONG.
The reason most female entrepreneurs fail is because their business numbers fail. Their numbers fail because no one sits new entrepreneurs down to explain revenue, profit, and cashflow. Financial conversations are what Jen would call “hard subjects.” To all my female followers out there, I know you can handle that conversation!
It’s simple. Your revenues must be higher than your costs. The difference is profit. And profit has to be high enough to sustain a livable lifestyle for both you and your family.
Otherwise, your business model isn’t sustainable.
Maybe you didn’t get a business degree from college. That’s ok. Jen has helped hundreds of entrepreneurs get CLARITY on their financial situations, and she is willing to share her top tips with you right now.
How To Reduce Anxiety in