Miriam Schulman’s art career DOES NOT look like your typical artist's.
Most artists abandon their art careers for good-paying jobs that pay the bills. Miriam, however, left a six-figure job writing software for Wall Street hedge funds to pursue her passion for painting. She realized there wasn’t a purpose to her finance work. What was the point helping hedge fund managers buy golf courses and vineyards on the West Coast?
So, after having her world shaken by 9-11, Miriam REJECTED the starving artist narrative and EMBRACED her dream of becoming a full-time artist.
She's achieved her goal, and now she makes six-figures a year doing what she loves. I bet you’re wondering how you can do that, too, Startup Nation. You want to pursue your dreams full-time, whether it’s coaching, training, or art.
Here are three tips for escaping the starving artist mindset.
1. Learn how to sell
When Miriam first launched her art business, she was taking pilates classes at a local studio. The owner offered a class that taught students how to sell pilates training packages to other people. Miriam took the sales class, but it wasn’t long until she realized she needed to be selling artwork, not pilates.
But that sales training was invaluable.
Startup Nation, if you’re going to be an entrepreneur, you need to know how to sell. No offense artists, but you’re notorious for being ineffective sellers. Look, you don’t need to put on a suit and hang around used car lots, but you need to know how to get your products in front of the right people. Take an online sales course. Read sales books. If you’re going to make six-figures, you MUST LEARN HOW TO SELL.
2. Embrace technology
Brick-and-mortar stores are no longer at the top of the sales pyramid. The market was already moving toward online sales before COVID-19 pandemic, but now it’s no question that most Americans buy their products through the Internet. This means that having a website and online store is NOT AN OPTION.
Learn the tools and programs that will help your business grow. These might include ClickFunnels, SquareSpace, Stripe, Ebay, Amazon, Etsy and hundreds of other programs that empower regular business owners to set up an online store and SELL.
Putting your art in a local gallery and hoping for $100,000 is not a smart way to run an art business in 2020. Learn how to use technology.
3. Don’t Nickel and Dime Yourself
Too many art businesses refuse to invest in themselves. Art business owners would rather spend five hours finding a complicated workaround for a website store instead of paying $15 a month for the premium package. Is your time so worthless ($3/hr) that you’d waste five hours instead of paying a small monthly fee?
This mindset is part of the starving artist narrative. Money is so tight that you’re AFRAID to spend money. Starving artists can only focus on the present, paying next month’s rent, and making the next sale. But successful artists invest in both tools and people who will help them scale their businesses.
Spend your money wisely to streamline your sales processes. Invest in tools that free you to focus on the very reason you started your business: ART.
KEY TAKEAWAY: Most artists fail to create a full-time business because they adopt a starving artist mindset. Escape that trap by learning to sell, embracing technology, and spending money on efficient tools and systems.
Has the global pandemic got you feeling ANXIOUS and STRESSED? Do you wish you had freedom, the ability to live a normal life just like everyone else?
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A Conversation with Joseph Warren and Evan Carmichael
What if I told you that you are as talented as Michael Jordan?
That’s what Evan Carmichael believes. In fact, Evan has created a huge platform helping entrepreneurs believe in themselves. Maybe you won’t become a basketball star, but deep down, you’re the greatest in the world for something. As Evan says, it’s often not what you went to school for and not what your parents do (or want you to do).
Each person has special gifts and God-given talents. Each ENTREPRENEUR has special gifts and God-given talents.
The problem is discovering those talents and using them to create a successful, $100K business.
To help, Evan provides three questions that EVERY ENTREPRENEUR NEEDS TO ASK THEMSELVES.
How This Mom Entrepreneur Consistently Earns over $100K a Year by Just Staying Focused on Customer Solutions
Michelle Shaeffer claims she became a $100K blogger by accident. Startup Nation, you might be wondering how that’s possible (and how you can do it, too). Here’s what she did.
Michelle had been struggling in her copywriting business for eight years before unlocking the secret of a highly profitable blog. In between client projects, she would hang out on online boards for freelancers and writers. She would ask questions, read responses, and give some of her own advice when she could.
Lesley Logan started a $100k pilates business when everyone else scaled down and hid. She opened her doors during 2008’s Great Recession. Not exactly the ideal time to take risks, right? WRONG! Lesley’s pilates lessons were so popular that she was able to quit her retail job. Good thing she did. That retail company went out of business in 2009.
Now here we are in the middle of a pandemic, facing down another recession. Businesses are struggling. Hiring is slowing. Traditional industries are dying.
What are you going to do, Startup Nation? Are you going to use the strategies of highly successful entrepreneurs? Or are you going to pull back and hide like everyone else?
Other business owners are curling up into balls of anxiety. But you’re going to do something else. You’re going to take advantage of the recession and leverage your focus to make $100K.
Here are three strategies you should be using to grow your business even in a recession.
A Conversation with Joseph Warren and Geoff McLachlan
Geoff McLachlan lives in Coeur De Lane, Idaho, a wonderland tucked away in the mountains. He calls it Narnia, based on the fantastical world of C.S. Lewis. And being from rural Idaho, Geoff says people own a lot of guns. Shotguns, rifles, pistols, you name it.
Now what does any of this have to do with being an entrepreneur?
A Conversation with Joseph Warren and Tony Whatley
Tony Whatley is the side hustle king. He’s literally written the book, Side Hustle Millionaire. When you think of side hustles, Startup Nation, what do you think about?
Probably a self-made entrepreneur. AMEICANS LOVE SELF-MADE ENTREPRENEURS. We respect the solo millionaire’s hustle and dedication.
But it’s a lie.
Tony Whatley has accomplished a lot, but even he says every great entrepreneur needs a mentor. Even millionaires and billionaires need mentors. Tony’s coach is legendary Ed Mylett, who’s able to offer him wisdom and advice during confusing times.
In fact, Tony breaks down success into a simple formula: Purpose + Coaching = Success.
A Conversation with Joseph Warren and Daniel Gomez
A self-titled “confidence architect,” Daniel Gomez uses his warm, engaging, inspirational talks to transform lives every day. And he is crushing his speaking business!
Daniel was also one of my coaching clients. During our time together, we worked through deep spiritual and mental blocks keeping him from growing his business and making his first $100K. In the beginning, Daniel was unsure of who he was and felt like he always needed to be the loudest, most important person in the room. His talks suffered because of that.
But a few months ago I had the privilege of seeing him speak live... Wow! Forget $10,000 a month in speaking fees. I believe he could be making $50,000 EVERY SINGLE MONTH doing what he loves.
Startup Nation, you’re probably wondering how you can experience a transformation like this, how you can approach a client and ask for $50,000 a month (and get it).
Here are Daniel’s three business tips for embracing a $100K business mindset:
A Conversation with Joseph Warren and Chris Salem
A few months ago, I had serious pain in my back. It was affecting my mood, relationships, and business. The chronic pain was wearing me down. Before the pain, I was excited to put in that extra hour growing my spiritual coaching business. But with the pain, all I wanted to do was lay down and sleep it off.
I went to a spinal specialist. Here’s what he didn’t do. He didn’t give my a prescription for hydrocodone and say, “Good luck!”
NO WAY. That would be treating the symptoms, not the issue below the surface. Even if I didn't feel the pain, my spine would have still been jacked. When you go to a specialist, you expect them to address the root of your health problems. My spine specialist didn't treat my pain, he realigned my back.
SO WHY DO WE TREAT OUR BUSINESS PROBLEMS WITH PAIN KILLERS INSTEAD OF SURGERY? An example of business hydrocodone is saying, "I just need more revenue and then I'll turn a profit" or "If my partner was competent, we'd be in the black."
Sorry to break it to you, but 99 percent of the time these aren't the true problems. The problems lie inside you, and it's time to get to work.
In my podcast episode with Chris Salem, Chris shares his three tips for doing the inner work and making $800,000K a year.
A Conversation with Joseph Warren and Reubeena Ianigro
This post is for all ARTISTS who want to harness their creativity to make their first $100K. In this post, we show how Reubeena Ianigro started an enamel pin business and crossed the $100K mark in year one.
Before starting her pin business, Reubeena was a social worker who clocked into the office 9-5, Monday through Friday. Every day, people told her what to do, and she had to make sure she obeyed the policies of a slow and confusing government system. It was steady work, but it was CRUSHING HER CREATIVITY.
Everything changed when Reubeena gave birth to her daughter. Not only did Reubeena have her own life to think about, she had to think about the life she was creating for her child. She knew she needed to gain a larger perspective on life.
This is what she asked herself: “When I thought into the future, whenever I die, and look back on my life, did I do the things I wanted to do?”
The answer was “no,” and not long after, Reubeena quit her job and started her pin business. It hasn't even been a year and she’s already made her first $100K. On launch day, she made over $5000. And I know what you’re thinking, Startup Nation artists.
You’re thinking, “How can an artist use their creativity and actually make money?”
Allison Evelyn Gower Teaches You To Grow Your Freelance Business From Scattered Clients to $2000 A Day
A Conversation with Joseph Warren and Allison Gower
“My soul was broken like a ceramic plate shattered on the ground.”
That’s how Allison Evelyn Gower, now owner of a $2000-a-day copywriting business, described her feelings after hearing one client’s feedback. This was back when she was taking on freelance job after freelance job feeling scattered and lost.
It wasn’t bad feedback either. But it still broke her soul.
All the client said was, “You know, Allison, this writing is great – I love it personally – but it’s too fun. It has too much personality, too much quirk. We need it more corporate.”
Startup Nation, if you’ve ever met Allison Gower or visited her website at allisonevelyn.com, you know she is FULL OF PERSONALITY. Of course, her copy is going to have personality!
So, rather than shut down her own voice, she decided she wasn’t going to take corporate clients anymore. She found her purpose. Her purpose was to work with entrepreneurs who wanted to find their own voices. And guess what? Her business exploded. Instead of running ragged with scattered clients, she’s working with the CLIENTS SHE WANTS and charging the RATES SHE’S WORTH.
Here’s how you can do it, too, Startup Nation.
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About Joseph Warren
Joseph Warren is a Christian Speaker, Podcast Host and Spiritual Coach. Joseph Warren offers Spiritual Coaching to Christian Business Owners who somehow find themselves in a spiritual rut. In just 90 days, he helps them avoid expensive divorces, break free from addiction, restore broken family relationships, and start living their Higher Purpose!