A Conversation Between Joseph Warren and Dr. Jenna Ziglar
Dr. Jenna Ziglar used to own two optometry practices and an online dry eye company. With no kids and a hardworking husband to share responsibilities, she was making all three businesses work.
But a few years ago she got some wonderful news. She was going to be a mom! She was excited and also realistic. She knew something had to go. She couldn’t be in five places at once because she knew that when entrepreneurs try to do it all, they do nothing well.
To be both a good parent and a good business owner, she had to cut down to the essentials.
So, how did Jenna make this difficult decision? How did she choose between businesses? And how can you, Startup Nation, decide what business activities to cut when your plate gets full.
Look at the numbers
Jenna admits that selling off her extra businesses was a hard decision. She had spent years at optometry school and enjoyed working with patients.
But Jenna didn’t let empty emotions get in the way. Instead, she and her husband compared cash flow reports. She says, “We looked at the cash flow in every business. Which business was doing best? The best business was our online business by far.”
So, they let go of everything except the online business, Eye Love the Sun.
Ask for help along the way
If you’re not sure about a decision that you have to make, talk to people who have done it. Make sure you’re making the best decision for you and for your family.
Jenna met with other people in the optometry industry. She talked with optometrists who had pivoted their business in similar ways. On the side, she attended online masterminds to deepen her knowledge of growing a business.
Build on what’s working
Along the way, Jenna never stopped growing her core business. Eye Love the Sun provides resources and products for people suffering from dry eye syndrome. As it turns out, there’s a large community dedicated to treating dry eye symptoms.
This means Jenna needed to build up her company Facebook page. By answering common questions, sharing information, and building trust, Jenna now has more than 10,000 members. Of course, many of these members have become loyal customers.
The best result? Her business and family life are stronger than ever.
If you’re worried about being stretched too thin, compare all of your business projects and choose the most profitable. Become excellent at ONE THING.
I understand how hard it can be to discover what business activities are truly essential. The reason it's so hard is because we haven't FOUND OUR PURPOSE. That's why I've created a free, online resource called "10 Mindset Shifts to Become Unstoppable in 2020." Overcome destructive mindsets and find your purpose today! What are you waiting for?
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