A Conversation with Joseph Warren and Mye De Leon
Mye de Leon is a mother, artist, and entrepreneur. She’s a hand-letterer by trade and has made over $100K creating for clients and training other artists to launch their own art businesses.
Do you know how long it took Mye to make $100K? Five years. It wasn’t easy. And don’t be discouraged if your own business success is taking longer than you thought. Persevere, Startup Nation.
Mye truly started her business after the birth of her son. Her son has down syndrome son, which means Mye spends a lot of her time taking him to appointments and giving him specialized attention. Even if she wanted to, she can’t work 60 hour weeks like some entrepreneurs.
Maybe you’re thinking, HOW DOES SHE DO IT? Listen up, Startup Nation. She shares her secrets here.
Focus on clients who will pay you what you’re worth
Mye realized early on that her time was valuable. She only had a few hours a day to spend on work. The rest of her time was spent loving her son and two daughters.
So she set a firm rule.
She would only accept clients who paid well. She didn’t take on many clients, but the ones she accepted paid five figures per art contract.
On the flip side, she learned to say, “No.” This can be one of the hardest skills for entrepreneurs to learn. We’re so afraid to turn down clients (and paychecks) because starting a business is full of unknowns. We don’t know where the next lead will come from so we take projects that drain us and distract us. So promise yourself, Startup Nation, that you will say no to clients who don’t pay you what you’re worth.
Build trust in yourself by practicing your craft
Mye teaches designers and artists how to grow their art businesses. One of her main points is to trust yourself. Sounds vague, but really her approach is very practical. She teaches students the fundamentals of hand-lettering. I didn’t know this, but there are proper ways to design different kinds of letters. Her students learn the nuances of each style. Once Mye’s students learn the fundamentals, they’re able to apply what they’ve learned to their own skills and styles.
This applies to any art and art business. Learn your craft from a master. Study the fundamentals. Then practice. Practice. Practice.
Hack social media by answering customer questions
Social media is not what it was in 20010. Every year brings more competition. Businesses with sophisticated content calendars are fighting for limited real estate. Companies want to be in front of your eyeballs. So how can entrepreneurs and art business owners compete?
Use Mye’s strategy. Visit your competitors’ pages and hang out in the comments. When someone asks a question that isn’t answered, answer it yourself. This will give you deep insight into your ideal customer’s needs AND position you as an expert on the subject.
Of course, you don’t want to appear obnoxious or rude. Don’t spam pages with your contact information. Simply reply to comments like a normal person would. Or you can send a private message saying, “I saw you post about XYZ. I think I can help.” If your answers are valuable, people will remember and click your profile handle to learn more.
This is a cheap, organic way to build your social media audience (and eventually land clients)
Do you believe in yourself enough to charge what you’re worth? If not, why not? Self-doubt is a common mindset that holds back 90% of all entrepreneurs.
But are you ready for a change? I’ve just made my 10-day Entrepreneur Mindset series FREE to First 100K followers. Break free from negative mindsets. Make your first $100K.
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