Lesley Logan started a $100k pilates business when everyone else scaled down and hid. She opened her doors during 2008’s Great Recession. Not exactly the ideal time to take risks, right? WRONG! Lesley’s pilates lessons were so popular that she was able to quit her retail job. Good thing she did. That retail company went out of business in 2009.
Now here we are in the middle of a pandemic, facing down another recession. Businesses are struggling. Hiring is slowing. Traditional industries are dying.
What are you going to do, Startup Nation? Are you going to use the strategies of highly successful entrepreneurs? Or are you going to pull back and hide like everyone else?
Other business owners are curling up into balls of anxiety. But you’re going to do something else. You’re going to take advantage of the recession and leverage your focus to make $100K.
Here are three strategies you should be using to grow your business even in a recession.
A Conversation with Joseph Warren and Mye De Leon
Mye de Leon is a mother, artist, and entrepreneur. She’s a hand-letterer by trade and has made over $100K creating for clients and training other artists to launch their own art businesses.
Do you know how long it took Mye to make $100K? Five years. It wasn’t easy. And don’t be discouraged if your own business success is taking longer than you thought. Persevere, Startup Nation.
Mye truly started her business after the birth of her son. Her son has down syndrome son, which means Mye spends a lot of her time taking him to appointments and giving him specialized attention. Even if she wanted to, she can’t work 60 hour weeks like some entrepreneurs.
Maybe you’re thinking, HOW DOES SHE DO IT? Listen up, Startup Nation. She shares her secrets here.
A Conversation with Joseph Warren and Lea Woodford
Growing up in the South, Lea Woodford was told that, “The man is the plan.” She was expected to get married and start a family – not launch a successful media platform for entrepreneurial women. Her dad even refused to pay for her college because he thought she’d just get married and never use the degree.
Now, Lea’s glad she broke away from the “man plan.” She lives in Scottsdale, AZ, the divorce capital of the world, and she’s seen so many women “marry well” only to end up divorced and broke. She has a family of her own, but recognizes entrepreneurship and motherhood aren’t an either/or choice.
Through her company, Smartfem Media, Lea Woodford empowers women to become entrepreneurs and to step out of stereotypes. And for the men out there, she’s elevating women so that men are no longer seen as ATM machines. Those are her exact words.
In this post, Lea shares three strategies and mindsets for women who want to gain confidence and independence as entrepreneurs.
A Conversation with Joseph Warren and Alexander Seery
Making your first $100K is a piece of cake, Startup Nation.
At least that’s the illustration Alexander Seery uses. He’s the owner of Shift to Success where he helps police officers and NHS workers become entrepreneurs. How does someone shift to success?
It’s not that complicated.
In fact, 90% of successful entrepreneurs rely on a few basic ingredients. See where we’re going here? Like baking a delicious cake, you only need a few simple ingredients to make your first $100K.
A Conversation with Joseph Warren and Geoff McLachlan
Geoff McLachlan lives in Coeur De Lane, Idaho, a wonderland tucked away in the mountains. He calls it Narnia, based on the fantastical world of C.S. Lewis. And being from rural Idaho, Geoff says people own a lot of guns. Shotguns, rifles, pistols, you name it.
Now what does any of this have to do with being an entrepreneur?
A Conversation Between Joseph Warren and Dr. Jenna Ziglar
Dr. Jenna Ziglar used to own two optometry practices and an online dry eye company. With no kids and a hardworking husband to share responsibilities, she was making all three businesses work.
But a few years ago she got some wonderful news. She was going to be a mom! She was excited and also realistic. She knew something had to go. She couldn’t be in five places at once because she knew that when entrepreneurs try to do it all, they do nothing well.
To be both a good parent and a good business owner, she had to cut down to the essentials.
So, how did Jenna make this difficult decision? How did she choose between businesses? And how can you, Startup Nation, decide what business activities to cut when your plate gets full.
A Conversation with Joseph Warren and Aaron Walker
Aaron Walker is one of the most successful and humble men I’ve ever met. He’s grown and scaled over a dozen businesses. He is close friends with Dave Ramsey, Dan Miller, Dave Landrith, and Bob Warren.
He is the kind of person I want my coaching clients to become, a man who doesn’t steal time from God, family, or kids.
So, Startup Nation, how does he do it? How does Aaron live a full, successful life?
Here are Aaron’s 12 life mindsets you can put into practice today.
A Conversation with Joseph Warren and Tony Whatley
Tony Whatley is the side hustle king. He’s literally written the book, Side Hustle Millionaire. When you think of side hustles, Startup Nation, what do you think about?
Probably a self-made entrepreneur. AMEICANS LOVE SELF-MADE ENTREPRENEURS. We respect the solo millionaire’s hustle and dedication.
But it’s a lie.
Tony Whatley has accomplished a lot, but even he says every great entrepreneur needs a mentor. Even millionaires and billionaires need mentors. Tony’s coach is legendary Ed Mylett, who’s able to offer him wisdom and advice during confusing times.
In fact, Tony breaks down success into a simple formula: Purpose + Coaching = Success.
A Conversation with Joseph Warren and Joe Trodden
Your definition of "business mindset" will determine whether you SUCCEED OR FAIL at entrepreneurship.
Don’t take this lightly, Startup Nation.
Mindset isn’t a yoga pose or an Instagram post with the sun coming up. Mindset isn’t about hustling yourself to death. Don’t think you can repeat a few mantras in the mirror and then see personal and financial growth.
A true business mindset comes down to “how you perceive the world and react to it.” That’s how my recent First 100K Podcast guest, Joe Trodden, defines it. Your business mindset involves “leadership, communication style, appetite for risk, all wrapped up into your neural networks.”
Basically, the choices you make and the way you act as a business owner are deeply connected to the way your brain is wired.
Joe provides a simple formula: success = depth of understanding of what’s going on in your mind.
By understanding your mind, you can change it to WORK FOR YOU, Startup Nation. Here’s how.
A Conversation with Joseph Warren and Daniel Gomez
A self-titled “confidence architect,” Daniel Gomez uses his warm, engaging, inspirational talks to transform lives every day. And he is crushing his speaking business!
Daniel was also one of my coaching clients. During our time together, we worked through deep spiritual and mental blocks keeping him from growing his business and making his first $100K. In the beginning, Daniel was unsure of who he was and felt like he always needed to be the loudest, most important person in the room. His talks suffered because of that.
But a few months ago I had the privilege of seeing him speak live... Wow! Forget $10,000 a month in speaking fees. I believe he could be making $50,000 EVERY SINGLE MONTH doing what he loves.
Startup Nation, you’re probably wondering how you can experience a transformation like this, how you can approach a client and ask for $50,000 a month (and get it).
Here are Daniel’s three business tips for embracing a $100K business mindset:
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About Joseph Warren
Joseph Warren is a Christian Speaker, Podcast Host and Spiritual Coach. Joseph Warren offers Spiritual Coaching to Christian Business Owners who somehow find themselves in a spiritual rut. In just 90 days, he helps them avoid expensive divorces, break free from addiction, restore broken family relationships, and start living their Higher Purpose!